What to Get Someone Who Has Everything
The reliable gap in most people's lives is not an object.
Stress
The Case for Booking on a Tuesday
Saving the hour for the weekend is how the hour never happens.
Most people instinctively book restorative things for a Saturday. It feels right. It is also the reason so many of them never get booked.
The weekend is already busy
A Saturday float competes with everything else you wanted to do with your Saturday. A Tuesday evening competes with almost nothing.
And the middle of the week is where it is needed
If the week itself is the thing wearing you down, taking an hour out of the middle of it is arguably the point. Waiting until Saturday means absorbing the whole thing first and then recovering from it.
Make it repeatable
Our members overwhelmingly book the same slot each month rather than deciding fresh each time. A standing appointment survives a busy diary; an intention does not.
We are open seven days, and evening slots are generally easier to get mid-week than at the weekend.
Keep reading
More from the blog
What Nobody Tells You About Your First Float
The first float is rarely the one people fall in love with. Knowing that in advance makes it a much better hour.
The Float Tank Was Invented in Oklahoma City
Not adapted here. Not popularised here. Built here, at the VA hospital, in 1957.